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ice dancing

Global Appeal of Bollywood on Exhibition: Ice Dancing on Bollywood Songs

Indian commercial cinema, often referred to as Bollywood, may be considered more than a national cinema because its transnational appeal encompasses a large and diverse audience, it is an undeniable global force. Bollywood’s affective aesthetics and narratives also differ significantly from the presumed ‘universal’ techniques and narratives of Hollywood. Salman Khan’s moves and the music of A.R. Rahman are proud proof that India doesn’t blindly mimic the trends of entertainment in the West. It literally dances to a different drummer. In recent years, many films have exported an image of Indianness that negotiates tensions between homeland and diaspora and underscores India’s cultural authority for its imagined community of viewers. By …